Designing an Interactive Website With Modern Web Design
It is estimated that over 70% of website traffic owes to the design. So, you will surely not want to get a bad name for your practice and lose potential clients with a rather bland website. So, make sure the website layout is well-planned, it contains informative content, is user-friendly, and engaging. Seems far from reality? So, here are a few elements that make your website truly interactive and engaging.
- Allow users to request for the directions to the physical location of your store
- Don’t forget to include an appointment form to help patients schedule the visit online and allow you get an influx of patients.
- Keep a search bar on the top of the blog page so that you can easily access the keyword-based blogs.
- Include a live chat feature for users to communicate 24×7 to streamline the practice.
Using Animations to Improve Visual Aesthetics
Although many optical store owners may not understand how including animations align with UI/UX principles but they make the website more appealing than you think. Creating animations is all about adding movement to images, which makes the website design interesting. However, the animations may be related to the following:
- Tip to take care of the eyes
- Things to avoid eye damage
- Symptoms of various eye diseases
- Best nutrition to improve eye health
- Improved eyesight with new spectacles
If you pick from the best design trends for your optometry website, you can boost the traffic but keep in mind that any design you choose must support the principal message.
Add Infographic and Illustrations in the Website for Interactive Design
When it comes to designing optometry website, go for digital designs. That way, you can skip those chunks of texts that might deter your visitors away.
A good way of attracting users is placing more infographics and illustrations related to treatments, best practices and eye care tips. However, the infographic and illustrations must have uniform colour schemes and a consistent style to establish your brand presence substantially across various digital channels.
Include Quality Content in the Website
Your optical website should have quality and meaningful content to fetch traffic from search engines. Search engines don’t give as much score for looks as they do for text followed by its quantity and quality. Apart from this, content placement in the website also plays a crucial role.
When users visit an optical website, they usually are searching for some information, so you need to include meaningful content to make the website worthy for customers. When writing website content, make sure it helps boost website performance. Wondering how? Here is how it goes:
- Include industry-related or relevant keywords in the content to improve your site’s SEO
- The information in the website must be easy to understand and follow for your visitors. Moreover, it should not affect the website navigation negatively and difficult to find.
- The website is the online facet of your business, so make sure it is well-grounded, professional, and presentable.
Include CTA to make your visitors take an action by filling out the contact form once they finish exploring the website.
Include High-End Images of Your Products and Services
There is no denying that website visitors are drawn to impressive images when they search for products in optical websites. So, apart from graphic design elements, you need to get professional images of frames and lenses and use them across the website in blog posts, newsletter, and email designs. For an optometry website photos to incorporate in the website is usually related to:
- Customers with different face shapes wearing your eyewear
- Pictures of sale and discounts
- Trendy spectacle designs and frames.
The images included in your website must follow a visual hierarchy to grab the attention of users and stand out from the rest of optical websites.
Mobile-Friendly Website
With more than half of the world immersed in their mobile phoned for browsing websites, you need to keep this above everything else when designing the website. Unless the website has a mobile-friendly design, your site will never upload on time, forcing users to switch to your competitors.
Remember that a responsive design is more likely to hit with customers than a website that is not mobile-friendly.
Design Optimisation of Your Website
Once you create an optical website, you must ensure that it ranks in the search engines. Therefore, site optimisation is an essential element and ensures that the website appears in the search engines more often when users type relevant keywords in the search bar.
Provide Accomplished Information to Users
When potential customers reach your website, you must not assume that they are all set to schedule an appointment. They might move away when they don’t find complete information on the website. To make sure that customers get in touch with you, you should include the following information:
- Branches and locations of your website if you have multiple branches in the same city
- Email address
- Updated contact numbers
That way, you also create accessibility in design and help customers with special abilities to get the information they need.
An optometry website should have a clean look and feel but it does not have to be unappealing. An attractive user interface is still one of the most crucial elements for visitors. The last thing you want is visitors switching to other websites just because they could not figure out how to move to another page.
Whether you are a busy optical practice or just opened the store, the optical website design should be a top priority for customers. Our team of experts at Grofity helps you save time and effort and allow you manage the website professionally. Collaborate with us here https://grofity.com/ to drive revenue and traffic for your business.
Frequently Asked Questions
How to attract customers to your optical website?
An attractive user interface, optimised design, and various other design elements attract customers to the website.
Should you hire a designer for optical website design?
Hiring a designer helps you implement the most effective design ideas as experts focus on how to improve eye care services for patients.
