- +50%
Store visits increased
Malaya Optical saw a +306.4% increase in Business Profile interactions, including local store visits, in the first five months of 2024 compared to the previous period. Grofity has managed Malaya Optical’s digital marketing for the past six years, focusing on their three outlets in Uptown, Subang, and Kuala Lumpur. This substantial growth was notably in the Kuala Lumpur branch, which previously struggled to attract tourists. Our digital marketing strategies effectively addressed this challenge, while the other branches have maintained stable performance.
About Malaya Optical
Malaya Optical, founded in 1957 and headquartered in Malaysia, is a prominent optical retail chain known for its customer-centric approach and high-quality eye care solutions. The company offers a comprehensive range of services, including eye examinations, prescription glasses, sunglasses, contact lenses, and customized eyewear solutions.
With over six decades of experience in the optical industry, Malaya Optical has established itself as a trusted name, providing advanced optical technology and diagnostic equipment to ensure precise prescriptions and optimal eye health. The company is dedicated to innovation, continuously adopting the latest advancements in eye care and eyewear.
Renowned for its excellence in customer service and eye care, Malaya Optical has built a loyal customer base and maintains strong relationships with leading global eyewear brands. The company’s commitment to quality and professionalism has solidified its position as a leader in the Malaysian optical market.
The challenge
Malaya Optical recognized the need to enhance their digital presence to attract more customers, particularly at their Kuala Lumpur branch, which was struggling to draw tourist visitors. They sought a reliable partner to address this challenge and improve overall business profile interactions. Upon a trusted recommendation, they engaged Grofity to develop and implement a targeted digital marketing strategy.
Grofity successfully devised and executed a plan that significantly boosted online engagement and local store visits, leading to a remarkable +306.4% increase in business profile interactions in the first five months of 2024. This achievement highlights Malaya Optical’s confidence in Grofity’s ability to drive digital growth and overcome market challenges.
Services Used:
STRENGTH IN NUMBERS
Business impact
Since Grofity began managing Malaya Optical’s digital marketing in 2018, the company has seen consistent yearly increases of 25-30% in traffic and store visits. A key achievement was the +306.4% increase in Business Profile interactions at the Kuala Lumpur branch in the first five months of 2024, significantly boosting foot traffic and sales. Leveraging Grofity’s digital marketing expertise, Malaya Optical has optimized their online presence, resulting in enhanced visibility and customer engagement. The outcomes of our collaboration include:
Organic transactions increased
Organic conversion rate improved
Increase new users from organic traffic
