The major digital skills gap across industries and around the world necessitates up-skilling. Moreover, with the advent of powerful technologies like Machine Learning and Artificial Intelligence, the gap has widened. For marketers, it’s more than necessary to acquire new skills or refresh the old so that it is easier for them to get into a projected career growth. On the other hand, marketers with good skills may mean competitiveness and driving brand revenue and growth more than it used to be in the previous years; that call for the huge demand of a certified digital marketer.
Today, colleges and universities are offering an array of courses that are industry-relevant and streamlining the learning path more effectively. When a candidate opts for certification in digital marketing, they understand what they need to become to merge with the huge demand of digital marketers.
Why Becoming a Certified Digital Marketer Matters?
How does becoming a certified digital marketing expert impact your career? Here are the areas that would feel the impact of the certification:
- Development of skills
- Employability
- Potential of earning more salary
- Become more attractive to the employer
- Opportunities of promotion
- Improved career prospects
Here is the eye-opening data for people who may be planning to up skill and earn digital marketing professional certification:
About 90% of employers hiring digital marketers consider an industry certification valuable during promotion as well as the hiring process
80% of students just out of college are aware that earning a certification in digital marketing is likely to increase their chances of employment by 6X and promotion by 8X
Above 60% of candidates realise the digital marketing certification benefits with salary increase and strongly believe that the credential helped them earn that. Expectedly, salaries are expected to rise by over 25%
Importance of Digital Marketing Certification
A certified digital marketer is an asset to the clients. Wondering why? Let us gauge what it means to earn a certification. Typically, the certification is offered when you attend a series of regular classes and pass the examination based on what has been taught in the course material.
Certified courses usually comprise a vast range of topics, usually in-depth and may remain valid for a specific duration, and you may need to refine your skills again after that duration. Certification may cost more than certificates not only because the course is in-depth but candidates usually need to pay a fee to take the examination. Read below to understand why a digital marketing qualification is essential to become a part of the digital domain.
Become More Acceptable to Employers
Ok, let’s face it. You are a college graduate but yet to find an employment. Research reveals that after completing college, you may be in a job that may not actually require a degree. So, basically, you have a degree but not the skills needed for employment. Given the opportunities in the field of digital marketing, landing a job that offers good career prospects becomes a reality only when you have practical knowledge. With the certification, you become more acceptable to employers due to the skills of marketing you have learnt and get success more easily.
Stay On Top of the Trends with Digital Marketing Certification Programs
There is no denying that certifications allow a candidate to stay on the top of industry trends. Digital marketing is a constantly emerging field, and the credentials as well as new opportunities of up-skilling lets you stay on the top of career advancements.
Make the Most of Promotion Opportunities
Digital marketing blends a wide range of soft and hard skills. So, when you go on adding more specialisation to the existing skills, your chances of success also doubles. Imagine you are a content writer and carrying certification for SEO and PPC; you become a potent employee and embark on the road to become a successful content marketer.
Stand Out From the Rest
One of the major advantages of digital marketing certification is that it allows you to stay ahead of your peers and the competition on the whole. Remember that it is not merely a piece of paper but the skills you learn is what matters in the end. It also demonstrates that you are conscious about making a solid ground in the field of digital marketing and a much sought-after employee of the organisation to which you belong.
Get Higher Salaries
Like in every industry, digital marketing offers a high earning potential. Research reveals that working in this industry is counted as one of the top ten jobs that do not require a degree. Once you obtain the certification, your resume becomes more enriched and you become eligible to demand higher salaries. Overall, the certification gives you the confidence needed to get higher salaries.
Boost Your Education with Practical Skills
As a certified digital marketing specialist, you may come out of the limitations of a traditional degree and boost your education with practical skills. The certification initiates a new beginning in your career with education and helps you attain knowledge that will help you move the career prospects further ahead.
Start Your Own Business
Do you have a business-centric mind? Being a certified digital marketer, you will have the technical know-how and start your own company. The certification bears a testament that you have what it takes to grow and promote your company. That way, your persona becomes more convincing to stakeholders and investors. Gradually, you will have more hands-on experience to handle various digital marketing campaigns through different projects.
What Types Of Digital Marketing Certification Course Should You Choose?
Digital marketing certification is usually divided into two major categories –beginner and advanced level courses. While the beginner level course are appropriate for candidates who are just out of college and looking forward to expand the skills; the advanced level course is appropriate for mid and senior-level professionals. In short, the beginner’s course is for starters and the advanced course for professionals who are keen to build on their existing skills. You need to choose the course based on the career objectives, costs, prospects, and the curriculum.
Whether you are starting out as a digital marketer or keen about getting the next appraisal, a certification provides the competitive edge needed to move in the right direction. So, get ready to work as a certified digital marketer to accelerate your career and learn the intricacies of digital domain. Want to grow your business’s presence in the digital domain? Partner with Grofity here to grow your revenue.
Frequently Asked Questions
What does a certified digital marketer do?
Is digital marketing similar to IT services?
No, it isn’t. IT services involves various technical tasks related to computer network, system, and software but digital marketing is promoting brands, products, and services in different digital domains using the right strategies.
